Toys and sweets live side by side under the Christmas tree, on children’s party tables and birthday tables.
Toy manufacturers on both sides of the Atlantic are combining packaging and advertising.
Biscuit and candy boxes
For the Konsum brand in Sweden
Early 1930s, lithographed and painted sheet metal, biscuit tin, 40 x 49 cm
For various brands in the UK
Barringer Wallis & Manners, circa 1925, 20.5 x 22.5 cm
Manufacturer unknown, for William Crawford and Sons, circa 1929, 35.5 x 39.5 cm
In the United States
Fanny Farmer, early 1940s, printed cardboard candy box, 42 x 29 cm
In the Netherlands, large candy display for shops
The box closed, opened, the model of the representatives’ demonstration (the question mark indicates the possible location of the brand).
Weduwe J. Bekkers & Zoon, circa 1932, lithographed sheet metal, 67 x 80 cm
The toy plane, an advertising medium
Distler, Germany, early 1930s, clockwork, 36.5 x 40 cm
Metalgraf, Italy, circa 1925, lithographed sheet metal, 12 x 14 cm
Unknown manufacturer, Germany, 1929-1935, whistle marked Haribo